You feed your dog regularly. The label says “high protein.” Still, your dog slows down mid-work, loses weight, or struggles to maintain muscle.
Here’s the reality: not all dog food is built for performance. Active, working, and hunting dogs burn significantly more calories than average pets. If their food doesn’t deliver the right protein-to-fat ratio, digestibility, and sustained energy, performance drops fast.
That’s where ShowTime Chicken & Rice 24/14 comes in. It’s designed specifically for dogs that don’t just exist—they work, run, guard, and perform.
This guide breaks down exactly how it works, who it’s for, and whether it’s the right choice for your dog.
What is ShowTime Chicken & Rice 24/14?
ShowTime Chicken & Rice 24/14 is a performance-focused dog feed formulated with:
- 24% protein to support muscle maintenance and recovery
- 14% fat to deliver sustained energy
- Chicken as a primary protein source
- Rice for digestible carbohydrates
This combination targets active and working dogs that need both endurance and strength.
Why the 24/14 ratio matters
According to veterinary nutritionist Dr. Lisa Freeman (Tufts University, DVM, PhD), working dogs require higher fat levels than sedentary dogs because fat is the most efficient energy source during prolonged activity.
- Protein builds and repairs muscle
- Fat fuels endurance and stamina
The 24/14 balance is considered ideal for moderately to highly active dogs, especially those involved in hunting, guarding, or field work.
Who should feed ShowTime Chicken & Rice 24/14?
Is this food right for your dog?
This formula works best if your dog falls into one of these categories:
Active & Working Dogs (Primary Audience)
- Hunting dogs (field, tracking, retrieval)
- Guard dogs with daily activity
- Farm and ranch dogs
- High-energy breeds (e.g., German Shepherds, Labs)
Pet Owners with High-Energy Dogs
- Dogs that run, train, or exercise daily
- Dogs that struggle to maintain weight
- Dogs needing muscle recovery support
Why chicken and rice? Is it actually better?
What makes this combination effective?
Chicken and rice isn’t just a popular label—it’s backed by digestive science.
1. Highly digestible protein
Chicken provides complete amino acids, essential for:
- Muscle repair
- Immune support
- Tissue growth
2. Easy-on-the-stomach carbohydrates
Rice is:
- Gentle on digestion
- Quick to convert into energy
- Ideal for dogs with sensitive stomachs
According to the National Research Council (NRC), digestibility plays a major role in how much nutrition a dog actually absorbs—not just what’s listed on the label.
How does ShowTime 24/14 improve performance?
What changes should you expect?
When dogs switch to a properly balanced performance feed, you’ll usually notice:
Within 2–4 weeks:
- Improved stamina during activity
- Better weight maintenance
- Stronger muscle tone
- Shinier coat (due to fat content)
Over time:
- Faster recovery after work
- Consistent energy levels
- Reduced fatigue
A study published in the Journal of Animal Science found that dogs on higher-fat diets performed better in endurance tasks compared to low-fat diets.
Feeding guide: How much should you give?
How do you feed it correctly?
Feeding depends on:
- Dog weight
- Activity level
- Age
General guideline:
- Moderate activity: standard recommended portion
- High activity: increase slightly to meet energy demand
Practical advice:
- Split meals into 2 feedings per day
- Always provide fresh water
- Adjust portions based on body condition, not guesswork
If your dog is losing weight, increase intake. If gaining excess fat, reduce slightly.
Common mistakes dog owners make
Are you accidentally limiting your dog’s performance?
Here are mistakes seen often:
- Feeding low-fat food to high-energy dogs
- Switching food too quickly (causes digestive upset)
- Underfeeding active dogs
- Ignoring ingredient quality
Consistency matters. Even the best formula won’t help if feeding isn’t aligned with your dog’s workload.
Where does this fit among high quality dog feed options?
If you’re searching for high quality dog feed, ShowTime 24/14 stands out because it balances:
- Energy density
- Digestibility
- Muscle support
Unlike generic feeds, it’s tailored for performance-first nutrition, not just maintenance.
Is this one of the best animal feed choices for dealers?
Why do dealers and retailers choose it?
For pet store owners and distributors, this product offers:
- Strong demand from working dog owners
- Consistent repeat purchases
- Clear performance benefits customers can see
If you’re looking to expand your product line with the best animal feed, this formula fills a specific, high-demand niche.
How to become a Midsouth Feeds dealer
If you’re in the feed business, there’s growing demand for performance-focused dog nutrition.
Opportunities include:
- Retail pet stores
- Wholesale distribution
- Regional feed supply
You can become a Midsouth Feeds dealer and tap into a market driven by working dog owners who prioritize results over price.
Where can you find a Midsouth Feeds dealer?
Availability matters. For consistent feeding, always source from trusted suppliers.
To get started, you can:
- Find a Midsouth Feeds dealer near you
- Ask about bulk supply options
- Ensure consistent product availability
Frequently Asked Questions
Is ShowTime Chicken & Rice 24/14 good for all dogs?
No. It’s best for active and working dogs. Less active dogs may gain weight on this formula.
Can puppies eat this formula?
It’s designed for adult dogs. Puppies have different nutritional requirements.
How long before I see results?
Most owners notice changes within 2 to 4 weeks, depending on activity level.
Does it help with weight gain?
Yes, especially for underweight active dogs due to its fat content.
Final insight
The difference between an average dog and a high-performing one often comes down to nutrition. When protein builds strength and fat fuels endurance in the right balance, everything changes—energy, recovery, even behavior. That’s exactly where ShowTime Chicken & Rice 24/14 earns its place.
Learn more about: ShowTime 24/20 a High-Energy Formula for Active Dogs
